In business, reputation is everything. In a world where it’s ever easier to-share opinions with everyone in the world, a terrible review, a critical blog post or a complaint from a former employee could be the first thing that a potential customer sees. The impact on the business could be devastating.
Social media and the web are where companies spend a lot of time and money to build their brand. It’s also the place where customers increasingly share their opinions and feedback about their experiences with a brand. Unfortunately, most customer feedback and complaints about companies, products or services are ignored or without a reply on social media. This is a missed opportunity.