Many of my colleagues are of the opinion that if you’re going to create great content, you should keep it on your own site. While I can definitely see that point, I really do like the idea of having my content placed on other sites because it increases my potential for traffic, leads and clients.
“What do we need to do to optimize our site?”
It’s a question every search engine optimization specialist (SEO) faces but one that doesn’t have a simple answer. After all, has there ever been a site that simply needs one thing?
That’s the problem with SEO. It’s comprised of so many things that when faced with the question of what we should do, we often find ourselves providing too many recommendations. Unfortunately, most teams aren’t armed with the resources or knowledge to handle them, and instead of getting everything done, we end up with very little, if anything, complete.
How do we guarantee that our teams are making the changes we need to help drive success?
Over the course of my career, this has been a challenge I’ve faced over and over again, and thankfully, I’ve learned a few ways to handle it. Let’s take a look.