Frequently Asked Questions


Questions You Want To Know

What is digital marketing?

Digital marketing involves marketing to people using Internet-connected electronic devices, namely computers, smartphones and tablets. Digital marketing focuses on channels such as search engines, social media, email, websites and apps to connect with prospects and customers.

What does a digital marketer do?

Digital marketing has evolved to the point where an immense array of specialists consult with brands to develop effective strategies or implement programs. If you’re new to digital marketing, or lack experience or resources, you should consider engaging an experienced and versatile digital marketing consultant.

Would my business benefit from digital marketing?

Definitely. Though companies in many business categories continue to approach digital marketing with skepticism, avoiding digital marketing denies your business access to the media the majority of consumers turn to first and at all hours of the day.

How often should I update my website?

Websites that go for long periods with no updates and new content are unlikely to perform well or support any useful digital marketing objectives. Though a static website technically qualifies as a website it’s bound to be more than a digital brochure that produces little or no leads.

Will my website work on phones and tablets?

Yup, every site we build is optimised for all devices from desktops to iPhones.

Do you offer Social and Email Marketing services?

Yes. We can build these services into the project.

What is SEO?

Search engine optimization (SEO) is the process of using onsite and offsite tactics to help get content presented by a search engine. Done well, the practice increases the quantity and quality of your traffic.

Why is SEO important?

The majority of web traffic is generated by search and those that come by way of search have a greater degree of commercial intent than most other channels.

How much will it cost me each time someone clicks on my ad?

When one of your keywords are searched, this will trigger an ad auction. Bid prices can range from $0.05 to the top end of $80.00 per click in hyper-competitive industries. Bid prices for keywords generally fall into a range between $0.50 to $5.00. It depends on your desired ad position, competition levels and a keyword’s quality score.

What are keywords?

Keywords are the words and phrases searchers use—usually with search engines—to find relevant pages, images, videos, or any kind of information when looking for answers, knowledge, products, or services. SEO professionals consider keywords and the topics they suggest when optimizing content for search.

What is Responsive Design vs. a Mobile Website?

The website visitor is able to experience the website on a mobile device in a friendly and easy-to-user manner. A mobile website is generally know as “older technology” and responsive design is newer technology. A mobile website design is typically a separate website that is designed for a mobile phone. Mobile websites were popular pre-tablet era. Responsive design incorporates best practices to adapt screen specific configurations. Content displays differently on various screens as widths adapts, or responds, to the screen resolution the website is being viewed on.

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