Paid media is a wonderful opportunity for just about anyone— particularly businesses which are just getting started in the realm of digital marketing. If your contact database is inadequate and you are seeking for a faster way to expand your contacts, a cost per lead (CPL) campaign may be the ideal solution for you.
A CPL campaign refers to when an advertiser pays a publisher any time a user takes an action on the publisher’s website that generates a lead for the advertiser. Cost per leads (CPL) works by having your content hosted on the publisher’s website and putting it behind a form. Another way that it could work is by having the publisher increase traffic to your website’s landing page and then keeping a track of how many leads are created. Any time someone downloads the content, you will receive the new lead and you will pay the publisher an agreed upon price.
The first step to running a CPL Campaign is to first decide on the content to use and the appropriate audience to target. Once you have decided that, your business is ready for a CPL campaign. You can then visit your content library and find your most popular, currently relevant, or highest converting offer.
Once you have chosen your content, you can identify the main audience for this content. You can choose which of your buyers would find this content most beneficial in their journey and which stage of the buyer’s journey this content fits into.
After these two things are determined, you are ready to choose the publisher. There are a number of variables that go into this important decision. . The most important one to consider is the target audience. After that, it is important to create custom targeting. Once you have your publisher chosen, then you can work with them to create and choose custom targeting. This type of targeting can be done several ways. For example, geographic location, organization, industry, and job title are a few of the ways which targeting can be done. Several of your choices for targeting will vary based on what data the publisher has been gathering.
In conclusion, CPL campaigns are a powerful and unique tool which can help new startups, as well as existing businesses to have valuable leads and great opportunities.