Social Media continues to prove its importance in marketing. Marketers who still find it difficult to see success in Social Media are yet to know the right tactics and strategies to use for their brand. Marketers need to realize that each brand is unique and it’s not one-size-fits-all.
To get started in Social Media Marketing, marketers should understand their market and audience. Thorough market research can help marketers know what content the audience wants and how messages can be conveyed efficiently.
However, some disadvantages that may come with social media marketing might alarm marketers and lead neglecting their social media.
One of these disadvantages is the slow process to see results. It might take some time for social media to yield results; especially in converting clients and gaining new leads. Yet, marketers need to be patient and not rely solely on social media to push their brand to the audience.
Another obstacle that marketers face with social media marketing is how much time is spent developing the strategies and managing platforms. Between developing the content and doing the research and keeping up with all the platforms, it may feel like you are spending the most time on social media rather than other strategies.
However, there are ways to help you stay in control; you can schedule posts, have chatbots to reply to users, and receive weekly reports from managing tools.
So, why is social media marketing still important?
- Improved Brand Awareness
Social media is one of the most cost-efficient tools to spread your brand’s message and get audiences engaged with your message. We know that social media users are gradually increasing with time so finding your niche online should not be a problem. That’s why brands need to be engaged with their audience and form a conversation around their brand and its social media. Brands on social media need to feel like a real person managing the platform and not a robot. Quality content plays a huge role in driving organic traffic to your brand’s social media and generate a conversation that matters and gives quality. Shareable posts will increase your brand’s reach and awareness and get your message across to an even larger audience.
Creating a profile and posting your content is free which is something you cannot say about other marketing strategies. Sure, creating social media ads to reach a bigger audience may cost money but it is still the cheaper option out of all the advertising tools. However, social media advertising allows you to choose your budget and control spending. Ultimately, marketers decide whether they want to spend money or not on their campaigns because with enough following a simple post will be sufficient.
- Increased inbound traffic
Users will be more accepting of visiting your profile through social media than through spam emails. If you provide engaging content on social media it would be easier to reflect this content on your website, this provides higher opportunities to get inbound traffic organically. If your website is optimized for conversions then get new leads to convert into customers should be easy.